Understanding and identifying trends iscrucialfor businesses, organizations, and individuals alike.
Here's why:
Strategic Decision-Making
Trends provide valuable insights into the direction an industry or market is moving. By recognizing emerging patterns, businesses can make informed decisions about product development, marketing strategies, and resource allocation. Staying ahead of the curve ensures a competitive edge.
Adaptability
The business landscape is dynamic, influenced by technological advancements, consumer behavior shifts, and global events. Trends help organizations adapt to changing circumstances. Whether it’s adopting new technologies, adjusting business models, or diversifying offerings, trend awareness enables agility.
Customer Satisfaction
Trends often reflect customer preferences and needs. By aligning products and services with these trends, businesses enhance customer satisfaction. For instance, understanding the rise of eco-consciousness allows companies to develop sustainable solutions that resonate with environmentally aware consumers.
Risk Mitigation
Ignoring trends can lead to missed opportunities or unexpected challenges. Businesses that fail to adapt risk becoming obsolete. Conversely, those that proactively identify trends can mitigate risks by adjusting strategies, exploring new markets, or diversifying revenue streams.
What you get
The following comes with our Pathways NAVIGATOR membership level.
Miro Board
We give you a visionary space for your team exploration and experimentation.
The board comes pre-installed with all your Trend Cards -and link to our Master Trends Library, where you can come and download newly added trends as well as updates.
100+ Trend Cards
Each card delivered in high-quality, printable pdf-format in A7 size, easy to get printed (like a post-card) from your favourite print shop if you wish.
You also get all the cards as easy-to-use jpg files.
Live Monthly Trend Research
With the PATHWAYS NAVIGATOR membership,
you will automatically get invited to all our live monthly Trend research workshops.
Designed for workshops, ideation sessions, strategy development, sprints and other future-oriented activities:
Trend Cards
More than 100 updated trends from across the 5 STEEP categories -Social, Technology, Economic and Politic, are ready for you and your team to combine & prioritize while discussing how the trends will affect your organization, your products/services, your markets, your clients and the world as we know it today.
What trends can you leverage to re-wire your career? Trend cards can help you at a personal level too.
Trend research is often ignored or forgotten in most innovation processes and projects. But never ignore the major external forces that shape the future (the trends)!
Included in the Pathways Navigator Membership
* Your own personal Miro board for Trend research.
* Full access to our Trends library, where you can add any other Trend cards to your own Miro Board.
* Complementary invite to our monthly live trend research sessions (online of course).
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